Where bold leadership meets purpose-built partnership
Drive Talent began with one mission: to empower leaders who are ready to do more than succeed—to leave a legacy.
Founded by Paul Sansom, a global CEO turned leadership multiplier, Drive Talent has grown into the strategic nucleus of a four-part ecosystem designed to scale transformation: for individuals, teams, cultures, and brands.
Together, these ventures form what we call the Leadership Operating System (LxOS™)—a human-centered, tech-enabled framework that delivers repeatable impact across industries and continents.
The Ecosystem at a Glance
Drive Talent
Executive coaching for those who lead with identity, not ego—and design cultures worth inheriting. Drive Talent is where leadership begins at the core. Founded by Paul Sansom, it equips high-impact leaders to unlock purpose, align performance, and build cultural legacies through deeply human coaching experiences.
The Zone Global
Team development and cultural rhythm that feels like winning together. The Zone Global, led by Liam Forde, helps teams move from intention to flow. Grounded in rhythm, trust, and collective intelligence, it transforms group dynamics into enduring cultural momentum.
ReachLX
An AI-enabled platform that transforms insight into scalable growth. ReachLX bridges technology and transformation. Co-founded by Paul Findlay, it empowers leaders and teams with real-time tools and actionable intelligence—ensuring every step of development is measurable, meaningful, and multiplicable.
Elo Branding
Brand clarity that aligns identity, voice, and emotional resonance.
Elo Branding, founded by Kate Allinson, gives voice to leadership. With strategic storytelling and precision positioning, it turns executive presence into a personal brand that inspires and influences.
United on purpose. By Purpose.
Together, these four entities form a leadership ecosystem built for scale:
- Individual executive coaching and branding transforming leaders from the inside out and ensuring the world sees what they stand for.
- Team development and cultural architecture that builds rhythm, trust, and shared success, rooted in purpose and designed to last.
- AI-powered tools that make leadership impact repeatable, measurable, and human.
This isn't just a collection of companies—it's a system designed to grow leaders who scale cultures worth inheriting.
Leaderhip Operating System (LxOS)
